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Barnes & Noble’s Participation in World Book Night

Last night, hundreds of Barnes & Noble retails stores and Barnes & Noble College stores had World Book Night (Wednesday, April 23, 2014)displays and some acted as distribution centers for World Book Night (W.B.N.) givers. “Our participation in World Book Night reflects our commitment to literacy and community,” said Patricia Bostelman, Barnes & Noble, Inc. Vice President, Marketing. “Last year, more than 600 Barnes & Noble bookstores, independent bookstores and libraries held giver receptions, author events and readings. More than half a million books were given away by 25,000 World Book Night volunteers in 50 states. We’re confident this year’s selection will continue to inspire the event’s givers and recipients.”

U.P.S. is the sponsor of W.B.N. Barnes & Noble, Inc. is one of thirteen Gold Sponsors and Partners, the others being the American Booksellers Association, the American Library Association, BE Printers, Domtar Paper, RR Donnelley, the Hachette Book Group, HarperCollins Publishers, Ingram Content Group, Ingram Publisher Services, Macmillan Books, Penguin Random House, and Simon & Schuster Publishers. Note that BE Printers America, which I previously mentioned in “Bertelsmann Announces 2013 Fiscal Year Results,” Parts I and V, is owned by the Bertelsmann Group and Penguin Random House is a joint venture between Bertelsmann and Pearson.

On Thursday, April 17, 2014, Barnes & Noble, Inc. (NYSE: BKS) announced “its continued sponsorship of World Book Night 2014 on Wednesday, April 23.”

Barnes & Noble… stores will serve as community host locations on World Book Night, an annual celebration spreading a love of reading and books, person to person. Publishers generously print special editions of books selected by an independent panel of booksellers and librarians, and 25,000 volunteer ‘givers’ select books and hand them out to light readers and non-readers in their communities. Barnes & Noble stores will feature World Book Night displays and designated stores will serve as pick-up locations for book givers.

Approximately 25,000 volunteer book givers gave away twenty copies of a specially-printed, not-for-resale W.B.N. edition of book they have read and loved (from a list of thirty titles selected by a committee of librarians and booksellers) to complete strangers – people who may never have owned a book of their own. The selection features books that appeal to a range of ages and interests, including books in Spanish and large print editions. Titles include Perks of Being a Wallflower by Stephen Chbosky, Tipping Point by Malcolm Gladwell, When I Was Puerto Rican by Esmeralda Santiago, 12 Years a Slave by Solomon Northup, and A Bridge to Terabithia by Katherine Paterson.

World Book Night was first celebrated in the United Kingdom and Ireland in 2011. The U.S. and Germany joined in 2012. World Book Night U.S. posted this video on YouTube about World Book Night 2013 on the YouTube Channel wbnamerica.

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