According to a Yahoo! News report on Friday, there is a call for a boycott of Italian pasta maker-Barilla’s products by United States as well as international gay rights supporters. The reason for the call is because Guido Barilla, the 55-year-old head of the company, said he would never feature a gay family in an advertisement to sell his products. He reportedly made the comment on Wednesday on an Italian radio station.
He said he would not do an ad with a homosexual family, not for lack of respect, but because he doesn’t agree with them. He said that his family is a classic family where the woman plays a fundamental role.
The negative reaction to Barilla’s comments began on social media and took off from there. Since the Barilla comments hit the social media, there have been online petitions in the English, Italian, and German languages calling for a boycott. Beyond that, one of the petitions was initiated by Dario Fo who is a Nobel Prize- winning Italian playwright.
To show the success of the petitions against Barilla, all one needs to do is look at a petition started on the MoveOn.org web site. By the end of the day on Friday, it had already received 85,000 signatures.
Since the backlash, Guido has apologized and said that he has a lot to learn about the world’s evolution of family.