Barilla Pasta refuses to use gay people in their advertising and a flippant remark about using another brand if this doesn’t sit right with you, might have started a move to another pasta for a lot of folks. According to ABC News on Sept. 26, the president of Barilla Pasta said in an interview for Italian radio that his pasta is for the traditional family and that gay people can eat another pasta if they don’t like this message.
Of course gay people didn’t like this message, and neither did many straight people. A new post boycotting Barilla on Twitter has all types of folks signing up for this whether they are gay or not. It is more about the discrimination than it is about the pasta today.
Aurelio Mancuso, president of Equality Italia said that “We accept his invitation to not eat Barilla Pasta. It didn’t take long for Guido Barilla, Barilla Pasta president, to take to the online world to apologize profusely for what he had said. He didn’t mean it. Barilla wrote:
"With reference to remarks made yesterday to an Italian radio program, I apologize if my words have generated controversy or misunderstanding, or if they hurt someone's sensitivity. In the interview I simply wished to underline the central role the woman plays within the family."
Barilla also said:
“I have the utmost respect for gay people and for everyone’s right to express themselves. I’ve also said—and I would like to reiterate—that I respect gay marriages.”
He went on to explain it was about advertising and how the company represents the family, so that is the point of view that his original comment was coming from.
That’s all well and fine, but families with two moms or two dads aren’t the “traditional” family of decades ago, but they are the families of the present and future. This might work against the Barilla Pasta Company's sales, especially since the grocery stores have more than enough brands to offer customers besides Barilla.