Barbie competitor, Lammily is an alternative fashion doll with realistic proportions that’s set to go into production soon. Within 24 hours, the doll’s creator exceeded crowdfunding goals of $95 thousand and is expected to have the dolls on store shelves this fall.
Pittsburgh artist Nickolay Lamm designed Lammily to match the body proportions of an average 19-year American woman. As the New York Daily News reports (March 6) the doll aims to promote a positive body image among girls.
Lammily was created
“so that our girls can grow up to become happy, stronger women, truly confident and proud in their own bodies,” said Lamm in his crowdfunding presentation.
“Average is beautiful” is Lammily’s slogan. Now, with more than enough money to get production of “normal” Barbie underway, Lammily is expected enter the toy market during the last quarter of 2014.
Choosing a manufacturer is the next step and for that Lamm has the help of a seasoned toy industry veteran. Mattel’s former vice president of manufacturing, Roger Rambeau will assist Lamm in choosing a factory to produce Lammily. Rambeau has 23 years of executive experience working with the Barbie maker and is an expert in quality control, quality assurance, purchasing, manufacturing, materials and contracts administration.
“Toy giants aren’t going to change their designs anytime soon. Rather than waiting for change to happen, let’s be the change,” Lamm said. Backers of the Lammily project can expect to receive their exclusive first edition doll to ship in November.