Tonight's episode of “Bar Rescue,” creator Jon Taffer went to on this episode titled, “Drunk & Dirty Dolls.” This motor sports bar with its busty staff of cougars will have to find another theme or die. When they first opened in 1998, it was a great place for locals to get away from the tourist-laden strip.
As the bar became successful, Artie Corey, the owner, got more into motor sports and started racing. When he had a near-fatal accident, the staff took over, turning the place into a raunchy dive bar. When Artie finally returned, rather than changing his vulgar staff, he made the place a monument to his racing days; which alienated his female customers. Now in debt over $200,000, he agreed to call in Jon Taffer and his staff from “Bar Rescue,” to help fix his problem bar that will be closing soon without help.
As Jon watched through the hidden cameras in his car with culinary expert, Nick Liberato and mixologist, Mia Mastroianni, who knows how to make drinks that will attract women. As they watched the bar, four locals went in to recon the bar. Two men and two women went in as pairs to see the male and female perspective about the place.
As the men were accosted by a female bartender, the women sat and waited to be served. A bartender was drinking champagne right out of the bottle behind the bar. When a female bartender reported for duty, Artie, sent her home because she was drunk. She then sat at the bar with another female who gave her some of her drink. Finally, after nine minutes, in a bar that was visibly not that busy, the women were served.
As the chef who raves that he is a 5-Star chef, put the steak on the grill, it sat for twenty minutes and looked like a turd. As two females sat at the bar with a blow-up doll, a man came over and sat on it. When they yelled at him, one of the women said the C-word as both recon people heard it. When the steak/turd was brought to him, one bite was enough and the meal was comped. When the guys left, they stated that they would never return.
As the female bartenders frolicked with the blow-up doll, the women recon team sat uncomfortably as they put on a show. Then Artie had the audacity to ask the women if they brought toys with them, perhaps, battery-operated? When they left, they also stated that they would never return because of the sexual innuendo the place projected. Finally, Jon had enough of this display. When Jon walked in, the female staff recognized him immediately. Now they know they are in trouble. He called the staff together and asked them about the goings on. He questioned them as to how much they had to drink, and each drank for free. When the bartender who was denied working that night was questioned by Jon, she said that she was not too drunk to work. She asked Artie if he wanted her to leave, and he said he wanted her to straighten out and work. Joey, the manager was with the place for 18 years, but with no authority, which means he is not a manager. As Jon blew his top, and told them they were the stupidest bartenders he ever met, he told them he was leaving and would be back the next day after he cooled off.
The next day, Jen was sober and the rest of the staff was there. Jon introduced Mia to the staff. She pointed out that there were beers just sitting in ice under the bar and asked how often they clean the cooler; when eyes rolled, they knew the answer. The place was a harbor of bacteria and showed how it spread throughout the bar. She examined the drain that was disgusting and showed them how it looked. Jon told them instead of playing with a rubber sex doll, to start cleaning something. When they emptied the cooler and saw what was on the bottom, they were sick.
When the bartender training proceeded, Mia asked two bartenders to make a dirty martini; neither made one correctly. Jon told the staff that Artie was fighting for his life in the place, and if they were willing to fight for him. All agreed that they let him down, and he promised to no longer be just a nice guy, but a boss.
For the stress test, the line was long and customers were waiting. Mia was behind the bar giving her advice, but they were forty drinks behind. As the drinks were being poured, they ran out of glasses. As Artie rushed to wash some, he dropped them all. Jen was complimented by Jon for her sobriety and focus. After the test was over, Jon told them how much of a disaster this place was. Jon told them they would be training the whole day tomorrow.
When Jon gathered the facts, he needed a new concept for the place and attract female clientele. Artie balked that he did not want the place to be a powder-puff den. When Jon met with Artie alone, he gave him the lowdown and explained how he must let go and give Jerry more authority. Artie was uncomfortable, and it was noticeable to Jon.
Mia had her new drink menu ready, and the women were thrilled. In the kitchen, Nick designed the new menu. Joey seemed more receptive to Nick’s suggestions.
When Jon met again with the staff, Artie announced that Joey was now the manager and could hire and fire people who did not perform. He had Artie’s back, and Joey told the rest of the staff to hear the word. Outside, they saw the new name and theme, “Garnet Lounge.” The sign outside was beautiful, with a large red stone, and sign stating that every night is lady's night.
Inside the place was red, just like a garnet. Artie knows that this place has a future. As the grand opening started, the line outside was mainly female, but men were there too. Everyone was doing their job, but things were going slowly. As Jon was overseeing the bar, he made it to the kitchen to see that all was going well. Joey was a confident manager, and Artie was proud of his crew.
After six weeks, the Garnet Lounge has attracted a new group of female customers. Sales are up 20% and Artie and his crew are very grateful to Jon and his staff at "Bar Rescue."
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