Event Organizer Kimberly Suta of San Antonio said the local version of the show came about after she attended a similar film event in Tucson with a friend. She said the show was so much fun that she decided to bring the event to San Antonio.
Initially, the show format didn’t go over well, so Suta adapted it to fit the needs of the local film community.
Now, guided by comedian and emcee Jade Esteban Estrada, filmmakers whose films get gonged are given immediate “respectful” feedback from the audience about what didn’t work and what needs to be improved.
“We only encourage positive constructive feedback and the audience has responded really well to that format,” said Suta, who is a local writer and filmmaker. “So it’s become a sort of combination fun event and test screening. I think it's an amazing opportunity for filmmakers to see how audiences react and get immediate feedback in a safe and nurturing environment.”
The format guarantees each film will be screened for three minutes. At this point, the audience will decide whether to play the rest of the film or vote to bang a gong and remove it from the screen. Only up to 20 films will be screened and each film can be no longer than 15 minutes.
The winner will receive $100 at the end of the night. Tickets are $9.50 at the box office.
The Alamo Drafthouse WestLakes is located at: 1255 SW Loop 410. San Antonio, TX 78227.