Banana Republic begun teasing its Spring 2014 release on Monday, sending an email to customers that proclaimed "true style is more than just clothes" and directing them to a special landing page on the retailer's website as well as a number of social media channels.
The campaign begins by stating that "#TrueStyle is more than how you dress--it's how you live. Your experiences, expressed from the inside out, in a style that's true just to you."
The company goes onto declare themselves "the true outfitters of modern American style."
To tease the upcoming release of the collection in early March, Banana Republic launched channels on Pinterest, Facebook, Instagram and YouTube that provide glimpses into the collection, as well as a special page on their website. Most of the new items will be very familiar to current fans of the brand, with many familiar and neutral colors being used and looks that range from business to weekend casual.
Banana Republic's Spring 2014 collection will officially launch on Sunday, March 2nd at 2:30 pm PST with a live streamed red carpet event from Hollywood that customers can watch via YouTube.