Timed to coincide with WhiskyFest NY, The Balvenie, a single malt Scotch whisky, is introducing its Rare Craft Collection, a collaboration with menswear designer Todd Snyder. From October 7 through October 12, at The Chelsea Market. The Rare Craft Roadshow will tour select cities following the Manhattan whistle stop.
The concept, part of a two-year search and collaboration with Snyder, according to a release from the company, highlights American craftspeople dedicated to handcrafted products like Optimo Hats (Graham Thompson, Chicago), Threepenny Bikes (David Wendt, Washington D.C.) and furniture by Dallas designer Danny Kamerath, among others. Snyder—one of GQ Magazine's "Best New Menswear Designers 2012"—helped select the artisans showcased in the exhibition which "represents the hundreds of craftspeople the brand has met on its travels."
The idea of the project is to reflect and celebrate the craftsmanship that goes into producing the Highlands whisky, one of the few labels to continuously grow its own barley and use a traditional malting floor (where malted barley is allowed to germinate on an open floor on-site at the distillery, and is turned and maintained by hand). In addition to the fashions and designs on display, the public is invited to participate in "Scotch Whisky Master Classes" and tastings of The Balvenie portfolio each night (must be 21 or older) at 7 p.m. and 9 p.m.
The Balvenie Rare Craft Collection is on exhibit at The Chelsea Market (75 Ninth Avenue), with whisky tastings at 7 p.m. and 9 p.m. from October 7 through October 12, 2013. For more information visit thebalvenie.com/collection. WhiskyFest takes place October 11 and 12, 2013. Visit whiskyfestblog.com for more information. Must be 21 or older to participate in either event.
Thirsty for more? Check out National Spirits Examiner or NY Drinks Examiner.
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FTC Disclaimer: The author sometimes receives product samples for review, which carry no cash value and cannot be re-sold, and sometimes attends press events such as lunches or cocktail parties, designed to promote a given product. The author is not paid by any alcohol manufacturer, retailer or distributor, or provided compensation apart from revenue from an assigning publishing company for editorial publication. Opinions are the author's own. By the way, you should be 21 or older to read this page. Author received no comps in connection with this article, though he is dying to see the Morgan that The Balvenie's brand ambassador gets to drive.