Torrey Smith, No. 82 Baltimore Ravens wide receiver, joined a mighty force for animals when he was photographed with his Pit Bull Terrier named Prince in the Show Your Soft Side Campaign. He has since adopted a sister for Prince, a Pit Bull puppy named Mama, from Baltimore Animal Care and Rescue Center. He also founded The Torrey Smith Foundation, a non-profit organization for at-risk youth. What he does off the football field jibes with the whole basis for the Show Your Soft Side Campaign.
Show Your Soft Side Campaign has been over a year in the making for Sande Riesett, creator of Outlaw Advertising and photographer, Leo Howard Lubow. Sande approached Lubow with a simple concept of photographing role model, tough-guys with their pets in order to show kids that real men are not cruel to animals. Read full story on Lubow's website.
This campaign has turned into something much bigger since combining with Baltimore Mayor Stephanie Rawlings-Blake's Anti-Animal Abuse Task Force, started in 2009 when some teenagers in West Baltimore lit a Pit Bull puppy on fire. From the fall of 2011 until now, multiple NFL players, MMA fighters (mixed martial arts), law enforcement officers, and rock stars have been photographed cuddling or hanging out with their beloved pets, teaching compassion by example. Most of all, many animals' lives have been saved, in part, due to the visibility and public action sparked by Show Your Soft Side.