The Baltimore Bike Party is a monthly event that surely must test the limits of patience for its volunteer leaders in managing the communications, marketing and logistics that help to move thousands of bikers safely around the city on (usually) the last Friday of each month. In little over a year, this rollicking and rolling mobile meet-up has grown to approximately 2,000 participants who are interested in checking out areas of Baltimore they might otherwise never get to see. Turns out it’s also a party for the bystanders enroute, a great many of whom applauded the bikers like they were running a marathon or were part of a massive, multi-block parade.
I joined the party on Friday, August 23 (moved up a week due to the Grand Prix on the following weekend) and came away with the sense that this surely has grown to become a vital part of Charm City’s charm. What impressed me even more than the tour of the city and the party afterwards though, is the dedication to communicating with participants before and after the event.
Whether they’re aware of it or not, these folks are experts at building a brand by paying attention to the most important part of their marketing equation. Their customers. And those customers return the favor by contributing back their own skills – like Baltimore photographer John Jiao – to make the Bike Party Baltimore bigger and better every ride.
P.S. Hope you get a chance to check it out sometime. It’s a hoot!