Buddy went to Queens, the biggest of the five boroughs of New York City. Queens is a melting pot of different ethnicities and religions. This is what makes up the heart and soul of Queens. In the neighborhood of Fresh Meadows, the historic neighbor of mainly orthodox Jews, is the home to Violet’s Bake Shop, a kosher bakery. The bakery is run by Violet, Marty and their son, Michael Kahn. There is a lot of money invested in this bakery, and it has been the dream of Violet to own her own bakery since she learned to bake at an early age from her mother. Recently, the area has grown from just one supermarket to a total of four, which take from their business.
Michael spent six years in the mortgage industry, but when things were not going well, he joined the family business. While making challah bread, he mixed lemon in one and started a new trend that became his creation called “Challywood.”
When Buddy arrived, he was confused because the bakery seemed to be closed. He called out until someone finally came from the back. When he met with the family, he got the rundown of the kosher background, and the Challah business Michael operates within the bakery. So far, Michael has not made any money from the Challah. Buddy found that the family had problems because of Michael’s business, and Violet felt that he did not care about the business as a whole.
When Buddy tasted the apple cinnamon Challah, he loved it. Valarie was the woman who worked in the front and did not want Buddy to taste much of the baked goods, because she did not like them. When Buddy tasted a cupcake, he spat it out. Then he discovered they were not baked on the premises. He could not believe that they paid someone to make them and the more he tasted, the worse they got.
Violet defended her products, and Buddy told her that she was paying for garbage. Michael took Buddy on a tour of the bakery and showed him that much of the equipment was old, and some did not even work. He found that there were two bakers in the back of the shop who only made Challah. They wanted to learn, but Violet put them down so much, they did not even try. Buddy had everyone try the babka the guys made, but Violet was not sure.
Buddy took Violet and Michael to see his undercover films of people they knew buying cake and the items she sells in the supermarket. So he conducted a taste test of her goods and the supermarket ones. As the public tasted it, they did not know which was which. Even as the people chose the supermarket items, she still did not see that hers was the worst. Finally, after more and more people preferred the supermarket items, she started to come around. Now Buddy has to get her and her son to work as a team.
Buddy came to their home and asked them to make Hungarian Zserbo, a pastry with walnuts and apricot jam. Buddy asked Michael why he did not participate in the front of the bakery, and he told him that his input was not accepted, so he gave up. Now as Buddy refereed this mother and son, he saw that a negotiation was possible.
Buddy took Marty aside and told him that he must close the purse strings and stop pouring money into the bakery, and he understood exactly what he was talking about.
When Buddy met with his contractor, he planned to bring the Hungarian theme to the bakery. When The family saw the new exterior, the awning was plain to see that it was Violet’s and not the weird way it was spelled on the old one. The interior was lovely and looked like a bakery should look. It also had a rustic décor along with the modern display cases. In the back, the oven was repaired and no longer sounded like an air plane taking off. The mixer was brand new and the menu was fresh and inviting and it was a kosher menu. When they tasted the baked goods, they loved them and could not believe they were parve.
Marty then announced to his family that the Bank of Marty was closed, and if they did not sell $5,000 worth of goods at the grand opening, he would close the bakery. Michael was astounded and knew that they never sold that much in a week. So Buddy got busy on social media to announce the grand opening. The crowd outside was proof that his plan worked.
When the bakery was closed, the final tally was made. Buddy was thrilled to tell them that they all had to come back to work the next day, because they sold more than $5,000. Congratulations, Violet, Marty and Michael!
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