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Earlier this week, Baja Sol opened their second Cantina location in Eden Prairie, and today, they opened a Baja Sol Fresh Tortilla Grill in Woodbury. This is Baja Sol’s third Cantina (or full service restaurant) concept nationwide, following the success of their first restaurant in Inver Grove Heights. The differentiating factor that makes them stand out from other Mexican themed restaurants is their dedication to fresh ingredients and contemporary recipes.The Eden Prairie location is the first of ten Cantinas and the Woodbury site is one of 20 Baja Sol Tortilla Grills (counter service concept) that are scheduled to open nationally in 2009 for the aggressively growing chain. “Even though other concepts have been struggling in this economy, Baja Sol is built with a solid foundation focusing on providing family friendly, fast and delicious food. These factors have allowed for this growth in an unsure economy,” said Baja Sol president Bridget Sutton.
Sutton cited the increasing availability of good real estate and more reasonable leasing and construction costs as two reasons for the expansion; however, she also cited the continuing growth of Latin food and culture as well. According to Sutton, “No other single cuisine is growing as fast or has stronger long term growth potential as Mexican and Latin cuisine.” She continued, “In 1990, Mexican food accounted for just $3.75 billion in US restaurant sales. In 2008, Mexican food sales will approach $16 billion, with no end in sight.”
The new Baja Sol Cantina is a departure from typical themed Mexican restaurants. While the menu contains popular Mexican dishes – including its top-selling enchiladas – it also features Pan Latin and Island fare, including Peach Mango Tilapia and Tequila Honey Lime Shrimp. The menu also features Baja Sol’s award-winning all-you-can-eat salsa bar featuring nine different salsas made fresh in its kitchens every day.
For more info or to order online: www.baja-sol.com
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