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Bad PR For Urban Outfiters Thanks To Controversal Apparel Choices

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Urban Outfitters has been under fire in recent years because of some controversial word choices displayed on their apparel. One scandal that caught our attention includes a crop-top shirt with the word “depression” written in differed sized fonts. Customer’s showed their disgust on Twitter and other social media outlets causing the shirt to be reduced from $59 to $9.99.

In an age where looks are important, it seems that size matters to Urban Outfitters who offers a shirt that boldly says, "Eat Less.” People again took notice, including actress Sophia Bush. Sophia has always been a strong supporter of positive body images for women, dating back to her One Tree Hill character Brook Davis’ clothing campaign “Zero is Not A Size.” In an open letter to Urban Outfitter’s that she posted on her blog, Bush writes, “You should issue a public apology, and make a hefty donation to a women’s organization that supports those stricken with eating disorders. I am sickened that anyone, on any board, in your gigantic company would have voted ‘yes’ on such a thing, let alone enough of you to manufacture an item with such a hurtful message. It’s like handing a suicidal person a loaded gun. You should know better.”

Is Urban Outfitter’s trying to make a profit by exploiting mental illness and eating disorders? Or are the shirts just words, not meant to promote anything at all? Either way, Sophia deserves a pat on the back for standing up to Urban Outfitter’s and keeping true to her values.



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