Last night at The Old School, Kipling officially launched their #Back2Kipling Campaign with rising Youtube popstar Megan Nicole. Inside a classroom the new Kipling collection was on display while guest munched on canapes, sipped wine, and Megan Nicole gave an acoustic performance of her top hits.
The new back-to-school range of backpacks, totes, cross-bodies, luggage, and accessories are vivid with cool tribal and tropical prints. “Kipling always had an energetic vibe that I was excited to bring with me to school. The patterns are fresh and unique, which is what I look for in back-to-school style,” expresses Megan Nicole.
This Saturday in Miami, the celebration will continue from 1 p.m. to 7 p.m at Kipling’s new Miami International Mall location. Megan Nicole will perform and also meet and greet with her biggest fans. There will be giveaways, a back-to-school flashback photo booth, free monogramming and other fun activities. This event is open to the public and guests can RSVP here.
"The Back-to-School season is one of the most exciting and important times of the year for us," says President of Kipling North America, Julie Dimperio. "Individual style, a vibrant personality and creative vision are what captivated us about Megan Nicole. We couldn't be happier to introduce Megan as the face of our #Back2Kipling Campaign.”
The #Back2kipling collection is available now on www.Kipling-USA.com, in select Macy’s department stores and authorized Kipling retailers nationwide.