According to our en scene source, Brett Charles Neubig, L’Oreal Paris is taking center stage at the Toronto Film Festival (TIFF) this year. The glam cosmetics company is shining bright at the event with glamorous launches of its sizzling new makeup and nail polish collections at invitation only celebrity-centric cocktail parties and other public events.
Brett tells us that the soon to hit the beauty counters Privée by Colour Riche collection was inspired by four dazzling actresses ― Doutzen Kroes, Jennifer Lopez, Eva Longoria and Freida Pinto. The epic beauty company is hosting a meet-and-greet cocktail party by Freida Pinto at its sleek duplex lounge at The Trump Hotel that will be open, throughout the festival to the public as well as celebrities, VIPs and the press.
L'Oréal, which began sponsorship of TIFF in 2011, also stages functions at such events as the Cannes Film Festival, the Venice Film Festival and the Grammy Awards.