Back on My Feet, the national non-profit organization that uses running as a vehicle to promote self-sufficiency within the homeless population, is inviting companies to participate in its first national “Sneaker Week” campaign from November 14 to the 18, which is also National Hunger and Homelessness Awareness Week. The campaign is simple – participating companies allow their employees to wear sneakers to work for a $5 donation to Back on My Feet. Companies can register for free on Back on My Feet’s website.
“Sneaker Week has two goals: to raise $1 million to help 500 of our Members change their lives and to combat the negative and erroneous stereotypes about individuals experiencing homelessness,” said Anne Mahlum, founder and CEO of Back on My Feet. “This campaign, just like our organization, doesn’t discriminate as every company, school, organization, law firm and individual is invited to participate.” Back on My Feet hopes to engage 200,000 people in Sneaker Week, which will enable the organization to move 500 more people experiencing homelessness toward self-sufficiency. Companies like Accenture, Bryan Cave LLC, Heidrick & Struggles, Marriott, White Lodging and more have already committed to the campaign.
So get out there, wear your sneakers this week, be comfortable and help a great cause.