There are many baby gear companies that are now targeting their marketing efforts towards dads. This is especially good timing since many Dads are now taking a greater role in raising the children. There are also more stay-at-home-dads than previous decades. Where Dads were the odd-man-out at the playground, they are now the norm.
Celebrity dads have helped this notion. You can see dads like Ben Affleck or Brad Pitt carrying around diaper bags, pushing strollers down the street and taking their children around town with no mom in site.
There are several online stores that offer this “dad gear.” DadGear offers diaper bags in less “frilly” designs, like camouflage, stripes and solid colors, like brown and black. They also offer a diaper vest that secretly holds diapers and the accompanying accessories.
Diaper Dude offers many products meant for Dad. They have messenger bags and backpacks for diaper bags and camouflage bottle holders.
Even stores like Babies ‘R’ Us and Target and more luxury stores, like Nordstrom’s and Rosenberry Rooms, are offering products that Dad wouldn’t be embarrassed to carry!