AXE has been doing a lot of fun entertainment programming lately. AXE has a range of cool products for men's hair care, styling, body spray, shower gel, and deodorant. We also recently reported about AXE launching two scents to help women be just as aromatic as their male counterparts with the AXE Anarchy and Anarchy II for her Shower Gels and a body spray.
Today Examiner.com had the opportunity to exclusively interview Stephanie Bitonti, AXE Marketing Brand Manager about their latest national entertainment activation called the "One Night Only Series," which will be taking place in New Orleans (Oct. 17), Austin (Oct. 19), Philadelphia (Oct. 25) and Seattle (Oct. 30). In a release, the company said, "As part of AXE One Night Only series that rewards fans by bringing them exclusive events, featuring top artists, AXE is teaming up with J. Cole, A$AP Ferg, Wale, Meek Mill and others to randomly appear at four parties in intimate venues across the U.S. No event mix will be the same; in advance, the AXE street team will be roaming each city and nearby college campuses to hand out pairs of tickets to lucky winners. The team will visit high-traffic areas throughout the day, and fans will need to check AXE’s Facebook and Twitter pages for exact locations and times. Kicking off October 17, the parties are hitting...four cities. Each venue and specific lineup will be revealed on AXE’s Facebook and Twitter pages the week leading up to each event."
Tell us why AXE decided to do a 4 city pop up concert?
The AXE One Night Only music series started in 2010 as a way to bring guys and girls together through amazing music experiences. This year we focused on bringing the experience to four larger cities - New Orleans, Austin, Philadelphia and Seattle – with a significant college presence, while also elevating the quality and intimate party vibe at each location. We’ve also added a new twist, surprise appearances by J. Cole, A$AP Ferg, Meek Mill and Wale – and more. The surprise line-up of one hot DJ and two artists in each city is a new element to the series that we think fans will love.
How did you guys choose the artists?
Similar to the previous years, creating an intimate party vibe that guys and girls love was our priority. We chose some of today’s hottest hip-hop artists and DJs that could bring that experience to life. From DJ Spinking kicking it off to the surprise guest appearances throughout the night, the vibe will remain true in spirit. We are very excited to be working with such talented artists.
Speak about the importance of using Facebook and Twitter to promote these events.
AXE has always been about interacting with its fans and communities, and since the beginning we’ve always viewed the One Night Only series as a way to reward those loyal guys and girls. We engage with our fan bases daily through our AXE social media channels and want to ensure we continue to provide them with access to unique and unforgettable experiences that are inherently sharable.
Fans can learn how to score tickets by checking out AxeONO.com, and following AXE on social media throughout October, where all details will be announced.
One Hot DJ, Two Surprise Artists – Who You Gonna Get?!
· New Orleans (10/17)
· Austin (10/19)
· Philadelphia (10/25)
· Seattle (10/30)