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Axe hosts special screening of 'X-Men: Days Of Future Past'

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On May 22, 2014, Axe body products hosted a screening of "X-Men: Days Of Future Past" to celebrate its partnership with the film and 20th Century Fox. One of the highlights of the collaboration is Axe is selling limited edition gift packs. There are four kinds of fragrances available: Apollo, Phoenix, Dark Temptation and Anarchy. Apollo is the fresh and clean scent consisting of sage, mandarin and sandalwood. Pheonix consists of woody and fruity smells. Dark Temptation will have guys smelling like chocolate and Anarchy features fruity notes and sweet woods like sandalwood and white amber. To top it all off, each set has a limited edition poster. Earlier in the day, Axe gave guests an amazing gift pack with some of the products and some other treats.

The gear came in a very futuristic looking Tessel Jet Pack Backpack. Another neat addition to the gift set was a Marvel Kidrobot Wolverine Munny, which allows you to design your own superhero and last but not least Axe teamed up with animator Tony Moore to create a very special one of kind comic book drawing of me. If I could have a superpower, it would be the ability to be in multiple places at once, so Tony brought that to life with art.

Before the screening of the film, Axe treated guests to food and drink at Teqa. It was a really fun pre-reception. Then everyone walked over to AMC Kips Bay for an advanced screening of the film. In an amazing roller coaster ride of emotions, we come to terms with time travel in the X-Men film universe, with Bryan Singer’s third time directing an X-Men franchise film. "X-Men: Days of Future Past" follows the story of the Wolverine’s (Hugh Jackman) conscience going back in time to stop Raven/Mystique (Jennifer Lawrence) from killing Bolivar Trask (Peter Dinklage), an anti-mutant scientist, from creating the Sentinels, basically unstoppable machines that kill off mutants, humans who aid mutants, and any humans who will possibly spawn a mutant.

In basic terms, we start off in a not so distant future in which we see elder Professor X, Magneto and Wolverine, along with other well-known X-Men film characters like Storm, Iceman, and Colossus, struggling to survive in a monastery in the mountains against the Sentinels. Aided by Blink, Sunspot and Bishop, newcomers in the film universe, the idea to send Logan back to the past comes with the help of Kitty Pryde (Ellen Page), who can help send people’s minds back a few weeks in time. Since Logan can heal quickly, it was decided that he would be the one to travel to 1973, find the young Professor X (James McAvoy) and Magneto (Michael Fassbender) and group the two together to help find and stop Raven before the future has sealed its fate.

It is well suggested that you watch "X-Men: First Class" beforehand to get an idea of where they left off in between the two films. Once Logan goes back in time, he finds a different kind of Xavier - one who is beaten and alcoholic, living in isolation with a young Beast, played by Nicolas Hoult. Through some emotional ups and downs, Logan eventually gets Xavier’s help and they plan to find Magneto, who has been kept one hundred stories underground in the middle of the Pentagon building for the past ten years for the suspected murder of a famous leader. (You can do the math). Quicksilver comes onscreen for a few minutes in a rather entertaining scene features magic camera manipulations as well as slow motion and comedic stances, all while the film relies largely on gaffes and situational jokes from the characters as a way of maintaining the comedic sense to the action that we all know the franchise to have.

The film is a hit or miss when it comes to the actual time travel of the conscience. While the characters go through history in events that somehow seem rather possible, the characters themselves are experiencing two different universes and we come to terms with the future characters (with Wolverine being the bridge between the two) as well as seeing the events that will unfold in later movies like how we see Magneto’s relationship tighten with Mystique just as we see Xavier becoming further isolated from the two of them. The entire film revolves around the romantic basis of the love triangle between the three characters, and the audience member is able to connect the dots through the other movies in connection with the information revealed with this one.

We see multiple references to the other films that were only made possible in connection with those events, and we also witness the mutants’ world through history. It was always known mutants and humans lived alike, but we finally see the discrimination they faced, like in the army in Vietnam. The film, in essence, does an amazing job of being a metaphor for creating the feeling of what other groups during the same period may have felt as well, but it has been simplified into the generic terms of mutant or human rather than color or gender. Like Liz Lemon says, rejection from society made the X-Men, and so this film just further brings the viewer into a deeper understanding for the X-Men universe as well as connecting history of the world and the X-Men altogether. It’s a must see for this rainy holiday weekend!

Catherina Gioino contributed reporting.

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