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Award-Winning Dermatological Skincare Expands Distribution

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La Roche-Posay and Vichy Laboratoires, two world-renowned skincare brands from the L’Oréal Group, are proud to announce their clinically-proven skincare collections that will be available as part of Target’s new premium skincare offering. To address the ever-changing needs of their shoppers, Target is pleased to introduce dermatological products that deliver results, are backed by science, and are effective and safe on skin.

Originating in France and once available only in European pharmacies, Vichy and La Roche-Posay are leading dermatological skincare brands around the world. Developed in collaboration with dermatologists and based on scientific breakthroughs, both brands offer innovative products that are rigorously tested in clinical studies to ensure effective results and carefully formulated for sensitive skin. Each brand is committed to a vision of skin health as the foundation for maintaining beautiful skin longer.

“We’re thrilled be a part of the premium skincare concept at Target; they’re a visionary retailer, and we look forward to reaching their shoppers through this new touch point,” says Mike Larrain, President, Active Cosmetics Division at L’Oréal. “Both La Roche-Posay and Vichy feature breakthrough, dermatological products delivering clinically-proven results that we’re confident will speak to the savvy Target shopper.”

From anti-aging to acne, Target “Beauty Concierges” will be on hand to advise consumers on the best products for their skin. These advisors are specially trained to provide unbiased recommendations to guests who may have questions about skincare products or would like to sample products.