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Avril Lavigne debuts music video for new single 'Hello Kitty'

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Avril Lavigne has given fans their first peek at her latest music video "Hello Kitty." The song is her fourth single and first in the Asian market from her 2013 self-titled studio album.

The Canuck punk-pop princess debuted the 3:18 min video on April 21 at her official website at AvrilLavigne.com. "Kitty" was co-written by the Napanee, ON native in collaboration with Martin Johnson, hubby Chad Kroeger and David Hodges. Filmed in Japan, the video was produced by Johnson, Kroeger, Hodges, Kyle Moorman and Brandon Paddock.

Based on the 29-year-old singer's obsession with the well known Japanese animated character, the song marks Lavigne's first venture into electro-pop. An upbeat follow-up to her previous single, the piano ballad titled, "Let Me Go," the Asian-themed video follows the singer through a candy store while she raps and sings about Kitty and memories of adolescent pastime like slumber parties, spin the bottle and pillow fights. Fans can check out the clip at AvrilLavigne.com.

The "Girlfriend" hitmaker will make tour stops in Brazil, Chile and Mexico through April and May before teaming with the Back Street Boys for a U.S. summer tour. The North America trek kicks off on May 22 in Seattle, Wash. at WaMu Theater and wraps up June 26 at Wanhtagh, N.Y. at Nikon at Jones Beach Theater.

Lavigne's relegation to "very special guest" on the U.S. bill has been branded "dubious" by industry trade magazine Billboard.com, given that her new self-titled album has sold over 140,000 copies in the U.S. since November while BSB's latest release "In A World Like This" has moved only 110,000 copies since July. The "Sk8terboi" hitmaker will not appear on any of the Back Street Boys Canadian tour dates. To date, her only confirmed Canadian stop is on June 24 at Rama, ON at Casino Rama Entertainment Centre. For more tour date information, check out AvrilLavigne.com or BackStreetBoys.com.

Did you know? Avril Lavigne's new self-titled album was huge in the Asia-Pacific region, where it hit No. 1 in China and Taiwan, as well as No. 2 in Japan and South Korea while cracking the Billboard 200 top 5 in Canada and U.S.

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