Los Angeles Clippers basketball star Chris Paul has been slated to join Avon in a new ad campaign as the face of their new fragrance Untouchable. The new scent will capture the thrill of playing on a court, having the crowd go wild and what it feels like to sink the winning shot and bringing your team to victory.
Chris Paul, husband and proud father of two kids, states the new fragrance is meant to capture the competitive spirit that drives him to play and motivates him to do his best on and off the court. Off the court when not playing basketball Chris Paul is also the founder of the CP3 Foundation which is dedicated to change by enhancing and promoting education, health, sports and social responsibility in today’s youth. Established in 2005, the foundation also awards scholarships to Wake Forest University in honor of Chris Paul’s late grandfather.
"Chris Paul is such an incredible role model," explains Meg Lerner, Vice President Avon North America Marketing. "He is truly living the American dream, and he owes it all to his hard work and dedication. The new fragrance represents that commitment and all that he has achieved at such a young age."
The ad campaign will feature Chris Paul and his son Christopher Emmanuel II in Avon brochures around Father’s Day 2013. The fragrance Untouchable will be released on Father’s Day with a retail price of $25.
For more information contact your local Avon representative, call 1-800-FOR-AVON or visit http://www.avon.com.
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