Though the Aveda Corp. thoroughly tested one of its latest beauty innovations, Lash Abundance Boosting Serum, it has now issued a voluntarily recall of the product. The serum, which launched to consumers in early February in the United States, Canada, and Australia and in March in limited European markets, was sold to consumers via the company's retail stores, online portals and via its network of salons.
The evaluation conducted by Aveda determined that the risk of eye infection or irritation in most healthy individuals who follow the directions of use is low. However, there could be a heightened risk for individuals who have health concerns such as cornea conditions, permanent or extended wear contact lenses or those with weakened immune systems.
This recall for Aveda, which has also reformulated several products over the last year, is a rare move for the brand, which is owned by Estee Lauder Companies.
The voluntary recall affects all of the Lash Abundance Boosting Serum products and Aveda and is advising all consumers to immediately discontinue use and discard or return the product immediately. Consumers can receive a full refund by returning the product with their receipt to the place of purchase or by connecting with Aveda at 1-800-342-4121.