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Automatic Air Wick has familiar and homey scents

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We got this email from our friends at Air Wick and decided to try out their new scent campaign. The containers look a little different, and the mechanisms are fun but they work great, are electronically distributed--putting a kind of "pouf" in the air--last a long time and help to mask odors and common household smells.

Here's the copy:

On Friday, March 21st, celebrate the power of scent on National Fragrance Day with Air Wick’s newest home fragrance collection—Familiar Favorites. Since there is nothing like fragrance to capture our favorite memories or make a house feel like a home, Air Wick has partnered with some of America’s favorite brands to create their new Familiar Favorites collection.

With three new scents including the mouth-watering aroma of fresh Cinnabon cinnamon rolls, the smell of fresh laundry with Snuggle’s Fresh Linen fabric softener and Baby Magic, the unforgettable scent of a newborn baby, Air Wick is helping bring the most comforting scents home.

Air Wick’s Familiar Favorites collection is available in stores now, in their Air Wick Scented Oil and Freshmatic Automatic Spray refills for $5.99.



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