Jaime Clarke, author of the novel We're So Famous has set up a website specifically for the purpose of urging readers not to purchase his next book on Amazon. The author's plea hit the press yesterday as he announced the release of his next novel, Vernon Downs, published by Roundabout, in April 2014. Clark is urging readers to boycott Amazon and purchase his book from small independent book retailers.
Clarke's support of the small bookseller is quite aggressive because he is co-owner of an independent bookstore in Boston called Newtonville Books. He sees firsthand what the internet giant Amazon is doing to the small bookseller with their extremely low prices, 2 day (or even overnight) shipping, and liberal return policies. Low prices and lightning fast shipping is great for the customer, but not so great for small bookstores and small independent publishers. In fact, Clarke notes that "For many small publishers like Roundabout, Amazon accounts for a large portion of sales, but the publisher realizes very little of the purchase price owing to Amazon's discounting policies." (Cnet.com)
Clarke has even launched a website called pleasedontbuymybookonamazon.com. Here he explains that the moment his new book is assigned a UPC code, it enters the "publishing bloodstream" which triggers a product listing page on Amazon. He urges readers to purchase the book, just not from Amazon.com. The site provides a synopsis of the book and link to where the book can be purchased, explaining that buyers have the option to donate 50% of the money from the book purchase to a local bookstore of the buyer's choice. Through Clarke's website, Buyers can also get their copy of Vernon Downs in December, whereas Amazon can't start selling it until April 2014. Clarke also mentions that he will donate royalties earned between now and April 2014 to the publisher, Roundabout.