It has just been announced that the Australian label Sass & Bide will be moving their Fashion Week show to New York when it was originally slated to take place in London.
The designers behind the label, Sarah-Jane Clarke and Heidi Middleton, attribute the change to their desire to focus more on the American market, especially now as they are in the process of opening a store in the States located in New York City's SoHo neighborhood.
The change came as a surprise to many who looked forward to having the label show in London.
Nevertheless, Clarke and Middleton assure fans that they keep London, whose fashion community welcomed and aided their rise to recognition, in their minds. "Ahead of our New York store opening later this year we are presenting our spring/summer 2014 collection during New York Fashion Week," Clarke told us this morning. "But London will always remain as our heartland - and we will be back!"