The Austin Convention and Visitor’s Bureau (CVB) opened a new visitor center and gift shop at 602 E. 4th Street in May. As a true representation of the lifestyle and culture of the city of Austin, the center was designed in partnership with local architecture and design firm Runa Workshop.
If you plan to visit Austin, this should be your first stop—online to gather information about attractions, tours, and accommodations and later in person when you arrive.
“Many in our industry seem to be closing their traditional visitors centers all together, but we feel differently,” said Bob Lander, Austin CVB President and CEO “Last year, Austin welcomed a record 21 million visitors – three times as many as 10 years ago, and we want to ensure that we are still providing them with friendly, face-to-face service so they have access to all of the resources they need to thoroughly enjoy their stay. We also want to make sure that we are utilizing the latest and greatest technology available. As the city’s tourism industry continues to grow, we want to redefine what a visitor center means to the traveler and how they utilize the services it provides. This move allows us to expand our services and footprint,” Lander adds.
The new center features a state-of-the-art media wall, free Wi-Fi and curated murals and exhibitions from local artists. The Runa Workshop design concept for the new Austin Visitor Center is to reflect a contrast between “two Austins” coexisting harmoniously – one being the southern, outdoorsy, artistic, eclectic Austin; and the other being the modern, high-tech, urban, hip Austin.
"This new space will allow us another way to promote our brand as Live Music Capital of the World® by giving us the ability to expose visitors to local music and art by offering a series of events throughout the year, including live music performances, book signings, tasting and trunk shows which will be utilized to further increase foot traffic to the center,” said Linda Atkins Vice President of Services for the Austin CVB.
The Austin Convention & Visitors Bureau is an accredited member of the Destination Marketing Association International. Locally, travel supports an estimated 50,000 jobs and adds more than $6 billion into Austin’s economy.
Information courtesy of Shilpa Barke, senior communications manager, www.austintexas.org