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Aurasma brings a new reality to Star Wars Weekends

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One thing that is difficult about any trip to Walt Disney World is the amount of time spent waiting in line. If you're visiting during Star Wars Weekends, there is one line where the wait is now a little less painful. Darth's Mall is located in Pixar Place, it is where event merchandise is sold. There is also a character greeting area inside. Those waiting in line are now encouraged to download the free Aurasma app. An iOS or Android operating system is required.

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Aurasma offers what is described on their website as "augmented reality". In Darth’s Mall there are three different scenes from Star Wars that you can stand in front of. Open the app and have a friend hold it towards the Aurasma target. Characters from the movies will appear in the scene. Have your friend snap a picture and save it to your device or add it to social media.

Darth's Mall is not the only place where Aurasma will work. Point it towards the 2014 Star Wars Weekends logo for a surprise. You can also use it on the back of the event map. Point it towards the picture of the Darth Vader Popcorn Bucket or the Stormtrooper Souvenir Mug to view a welcome message from event host James Arnold Taylor. You can also point it at the Aurasma logo and see what happens.

Star Wars Weekends are held annually at Disney's Hollywood Studios. They will continue every Friday, Saturday, and Sunday, through June 15, 2014.


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