The most exciting and under-used technology for global training courses and marketing is audio translation by text-to-speech software (“TTS”). When text is passed through text-to-speech software, the text is instantly converted into audio files of amazingly lifelike synthesized computer voices. These audio files replace expensive voice talent for training courses or special marketing needs, most particularly in other languages. Other languages often cost more to record yet bring less ROI. TTS technology provides a new way to localize promotional videos and slide presentations into dozens of languages for a fraction of the cost of the traditional approach.
By replacing human voice talent with text-to-speech audio technology, one Fortune 500 company saved $1,500 per language on one training course. For global corporations, this translates into tens of thousands of dollars of savings for one single corporate training course, or aggregates to hundreds of thousands of dollars in savings per year.
Although recording a human voice talent makes the most profound impact on the target audience, text-to-speech is powerful. The cost of traditional localization discourages 99 percent of companies from globalizing their presentations. The cost reduction achieved with TTS makes significantly more localization and personalization possible for a same budget. Moreover, future updates, corrections, and re-records cost a fraction of the traditional price.
Internationalizing Power Point with TTS
Power Point is a prime example of a highly localizable slide show for international customer training courses, product presentations, demos, and takeaways for tradeshows. The user assigns a TTS audio file as narration to a PowerPoint slide, and then plays the presentation in “Show mode” or saves as a video. TTS converts that Power Point narration into 20 or 30 languages at low, controllable cost, with a result that is both intriguing and ear-catching.
TTS with Web presentations
The concept of a TTS audio file associated with a slide also applies to webpages placed online to boost multilingual online help, employee training, and how-to instructions. The Internet offers the freedom to modify and expand content more easily, adding languages and new TTS, in addition to refreshing stale content. Webpages can be timed to move from one page to the next simply by inserting a few words of code into the header of a webpage, and the pages will automatically play the associated text-to-speech audio file.
As a technology, TTS has the potential to help thousands of companies increase their international communication while lowering costs, while at the same time helping small companies go global. The world of speech technology progresses each year. TTS is becoming more common and will soon be a normal and affordable solution for marketing and training materials.
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For free in-depth answers and explanations of text-to-speech technology, its potential for business, and advice on its pro's and con's, drop a request through the contact pages of @International Services or Translate Your World websites.