It's a familiar sight at the PGA Merchandise Show.
That "glazed over look" many attendees have while wandering through the 10 miles of aisles at the Orange County Convention Center. While the big companies like Nike, Bridgestone, Wilson, and Cobra/Puma have no trouble attraction attention and visitors to their booths, and I use the term "booth" lightly because some of their booths are bigger than a two--story house, smaller and new companies sometimes pull out all the stops to get a crowd to their booth or display.
Sometimes your product will speak for itself, but sometimes it needs a little help.
"Booth Babes," eye candy, and talent are terms that can be heard all over the show floor and it does work.
It's a fact, a media member or buyer may remember your product based on their first impression of your booth.
That could mean the girl standing in front of your display handing out business cards or scanning badges.
Now it took me a minute to get that the girl in the sailor uniform was trying to make light of the ban on "anchoring" your putter, it was pretty creative.
It's good business and the local tradeshow models in Orlando appreciate the work.
It's appreciated and remembered.
Isn't that the goal of any company spends a ton of money and exhibits at a tradeshow?