It’s no secret that people are attracted to a sale. It’s exciting to save money and it makes people feel good. This is also true for the eBay marketplace. There are a few reasons why someone shops on eBay. One, they want a great deal – Two, they want an item that is hard to find – Three, eBay Arbitrage.
I think that the most important of the three is the first one, finding a great deal. To say competitive in a marketplace such as ebay, you need to stand out. There are a few ways of doing this, but one of my favorite is by using a tool called Markdown Manager. This tool is free to those who have a store, and can really attract new buyers. You select the items you want to have a sale on, select the discounted amount, and ebay does the rest. eBay will send out an email to your customers and let them know that you have a sale going on. Also, eBay makes it very conspicuous to potential buyers that your items are now on sale. This is what draws customers in! I usually only do a 10% sale or a free shipping sale, but I never lose money. I usually ship priority mail, but when I have a sale I change it to first class. This helps keep profits relatively the same.
So how do you get started with Markdown Manager?
First you do need an eBay Store
Log on to eBay
Click on Manage My Store
In the Marketing Tools, click on Markdown Manager
Here you will be able to create an unlimted amount of sales, but you are limited to 250 per day. The admin page will allow you to:
Create a new sale
View the status of all active Sales
Edit an existing Sale
View the discount offer
View how many listings you have on Sale
This really grabs the attention of a buyer, gains excitement, and gives an incentive for someone to buy. If you are wanting to get rid of some items that have been sitting awhile, or you are just wanting to gain more customers, then try the Markdown Manager. I promise you won’t be disappointed!