Looking for more ways to draw targeted traffic to your website that converts into paying customers? Make sure your website includes these elements:
1. List Of Awards Earned and/or Recognitions
If you or your business has been recognized for anything relevant to your industry then by all means make sure it’s acknowledged somewhere on your website. Awards and recognitions give you a boost in credibility.
For example, “Best of the Web” winners proudly display their award logo right on the landing page of their sites.
If you haven’t won any awards or received any relevant recognitions, that’s okay. You’re certainly not alone. Consider including a campaign to win an award in your business planning. Get involved in your industry and get acknowledged.
2. Media Page
Do you have a media page? A media page is designed to help provide the media with the essential information they need. Approach it with the belief that the media will come looking for you and will want to learn more about your business. Here are just a few of the elements to include on your media page:
o Company Mission and History
o Product List
o Company Bios
o Company News and Press Releases
o Brochures, Logos, Images
3. Top Quality Free Downloads
Freebies are appreciated by just about everyone. However, they can’t be the average run of the mill freebies. Your free content needs to provide unique value to each prospect. It should solve a problem in an organized and efficient manner. Some of the best freebie downloads are simple.
For example, you might create a calendar, checklist, or even a downloadable worksheet for your prospects to fill out. Remember to brand your free downloads and use them to gently drive traffic to a sales page or the next item in your sales funnel.
4. Relationships With Relevant Industry Professionals
Relationships are what build business. You have relationships with your customers and prospects, your vendors, contractors and much more. Each relationship is an opportunity to leverage, grow, and prosper. Relationships with relevant industry professionals can be significant.
For example, imagine if you have a pet blog and you forge a relationship with Cesar Millan (the “Dog Whisperer”) who links to your site or mentions you on Facebook. That would be huge for your business. And you don’t have to forge relationships with industry celebrities to make an impact. Connecting with others builds your community, one person at a time.
5. Contributor Content
Let other people create content for you. Each guest blogger, interview, or contributing author brings their audience with them. You’ll gain traffic and followers. You’ll also gain credibility by providing your prospects with a variety of valuable content.
6. A Newsletter
Email marketing is still one of the most powerful means to connect with your prospects, build relationships and make sales. However, your email newsletter has to be valuable. Make sure it provides different value than your website content. And separate that content so that newsletter subscribers receive unique value.
7. Membership Option
Have you ever considered offering a membership for your business? Members receive exclusive content, products or services, or promotions. You can charge for the membership or offer it for free. The choice depends largely on your audience, niche, and goals. Consider offering a membership option for your site to help broaden your offerings and set your website apart from your competition.
Hosting events is a great way to not only attract attention to your business but get people involved with your business – events creates relationships. Consider hosting regular events and adding a promotional banner on your site to generate interest and attendance. You can host regular monthly webinars, chats, and other events to educate and promote at the same time.
9. Optimized Sign Up Offer
How do you motivate people to sign up for your newsletter? A great sign up offer can do the trick. There are many options to consider. You can give away a free report or ebook. You can provide a free online tutorial, video series, or access to behind the scenes audio recordings.
Create a fabulous offer to motivate subscribers and publish that offer in a prominent location on your website. Experiment to see what type of opt-in form works best. Some people have great luck with pop-ups, while others find that the upper right hand corner of their website works best.
10. Mobile App
There are more than a billion smartphone users around the world. And according to Forbes magazine global mobile traffic now represents roughly 13% of all Internet traffic. You can capitalize on this growing trend by creating a mobile application for your business and promoting it on your website. Offer it for free or charge a fee and include it in your product catalog.