Are you attracting potential and current employees with the right incentives? Probably not.
A recent survey from Bain and Co. found that more than two-thirds of the respondents said that they would work for less money if the company were socially responsible.
From the Wall Street Journal:
“Presented with competing hypothetical job offers, two-thirds of workers said they would accept a lower salary from an employer with ‘sustainable’ business practices, which can range from providing employees with a good working environment to reducing pollution emitted by company plants….The findings suggest that companies that emphasize resource management and social stewardship-while also turning a profit-will be in greater demand among job-seekers in the coming years.”
The study’s respondents stated that they highly valued in a company:
- Global sustainability (like agricultural projects)
- Social conscientiousness
- Zero child labor
- Employee safety
- Pollution reduction
Jenny Davis-Peccoud, the study’s primary author said that social responsibility “can help attract, retain and inspire employees, particularly when the war for talent is hot.”
Does your company utilize socially responsible methods to help attract and retain employees? If not, what would you like to see implemented?