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ATRA announces partnership renewal with OrthoLite

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The American Trail Running Association (ATRA) is pleased to announce that OrthoLite renewed their partnership on December 18, 2013, and will continue to be known as the official insole of ATRA.

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OrthoLite has been a major supporter of ATRA for nearly a decade, the most of which has been as an official partner.

“OrthoLite is thrilled to continue this longstanding partnership with ATRA in 2014,” said Pam Gelsomini, OrthoLite president. “This partnership allows OrthoLite to continue its mission of providing the ultimate in comfort and durability on all types of terrain, and we admire ATRA’s commitment to the trail running community.”

Adam W. Chase, president of the American Trail Running Association said of the partnership renewal, “It is only appropriate that a support company like OrthoLite would provide such welcome support of the American Trail Running Association. Thanks to OrthoLite’s generous and sustained contribution to our organization, we can look to 2014 as a year of growth and continued advocacy for our sport of trail running.”

One of the enhancements planned for the partnership in 2014, includes an increased social media presence on the various portals in which ATRA participates to include Facebook, Google+, and Twitter.

ATRA’s online marketing director Richard Bolt will be working closely with OrthoLite to facilitate updates on the various social media channels.

Bolt says of the partnership, “We're so glad to have OrthoLite on board as an ATRA corporate partner again in 2014. For trail runners, the benefits of an OrthoLite insole are particularly helpful - moisture management, breathability and cushioning. Running on rugged, muddy and dusty off-road terrain is tough on your feet and OrthoLite is there to support us!”

ATRA is a non-profit 501 (c ) 3 corporation based in Colorado. Founded in 1996, ATRA’s mission is to represent and promote trail and mountain running. It is a membership-driven association with corporate, race, club, and individual memberships available.

Its many programs include a comprehensive online calendar, a quarterly newsletter – Trail Times, and monthly e-blasts with current information about the sport, and a labeling program for race directors instituted in March 2012. ATRA is a sponsoring organization of the second annual Trail Running Conference, the Estes Trail Ascent, slated to be held October 9-11, 2014, in Estes Park, CO.

ATRA is a member of USA Track & Field, Road Runners Club of America, International Skyrunning Federation, International Mountain Bicycling Association, and a founding member of Running USA.

To learn more about ATRA, visit www.trailrunner.com. For more information, or to order OrthoLite insoles, visit www.ortholite.com.

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