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Atlanta tennis pro shop snags national award

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The Tennis Industry Association Magazine, previously known as RSI, announced their annual Tennis Champion Awards. Metro Atlanta’s Serious Tennis snagged 2013 Pro/Specialty Retailer of the Year. Every year, the trade industry magazine honors approximately 20 people, businesses and organizations dedicated to improving the sport and business of tennis.

Serious Tennis, owned by Lianna and Scott Jones, first opened its doors in 1990; today, they have six locations with almost 50 employees.

“They have a great pulse on the local tennis community and work closely with area pros,” said Greg Mason, vice president of sales and marketing for Head/Penn.

“Between our variety of products, knowledgeable staff, and stringers,” said Lianna, “we’re always trying to give our customers the best experience.”

Providing top-notch customer service comes easy for the staff at Serious Tennis because Lianna, Scott and most of the employees are tennis players.

Tennis Industry Association reporter, Cynthia Sherman wrote, “The Toco Hills location has a ‘stringing bar’ where customers can relax, visit and talk tennis. Often, the stores will host events during Grand Slams, and with the big TVs, customers spend even more time in their stores.”

Furthermore, Sherman quoted Mickey Maule, Babolat representative as saying, “Serious Tennis services consumers so well, we are proud to be a partner with them.”

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