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Atlanta’s eight day happening to elevate the city with art, performances, more

Elevate Flier
courtesy of the OCAA

Elevate 2012
October 19-27
Art, Performance, Walking Tours, and Special Events located in Central Atlanta

The 2nd Annual Elevate Atlanta experience is fast approaching. This art and cultural festival brings with it many opportunities for a variety interests. There will be performances, a 5k run, the unveiling of five new murals, and other special events. The Atlanta Office of Cultural Affairs is responsible, but the list of community groups, artists, and private volunteers involved is staggering.

The stated purpose of Elevate is to: “[offer] performance, events, educational opportunities and cultural experiences free to the public with the mission of instigating positive urban growth through arts economics.” This is the second year of the Elevate program and it has already streamlined its process. The way it integrates the city into the program is special. It brings art to streets and to the people in both predictable and creative ways. Consider artist Jessica Caldas’ wheat paste murals and Avien Reese’s spoken word poetry which both accompany the 5k running event. Atlanta loves its fun runs, and this run will give participants something more to experience along the way. While, “stimulating urban growth” sounds like a tired sound byte, there is practical plan in motion. The new murals commissioned for vacant buildings on South Broad Street will literally add color to the area. Hopefully, these pieces will remain destination locations even after the festival is over.

The Atlanta Office of Cultural Affairs, established in 1974, is a division of the Department of Parks and Recreation. Besides arts in education and public art, there are many cultural offices partnered within the OCAA including: The Cyclorama, The Chastain Arts Center, The Historic Gilbert House, The JD Sims Center, and the South Bend Center for Art & Culture. When they are not overseeing the Atlanta Jazz Festival or Elevate, they are concerned with art education for city youth in after-school programs.

On Friday, October 19 at 8 pm a “sculptural interactive video experience” will take place at the Carnegie Education Pavilion. Titled: Banho de Luz Pavilion- A light bath ritual, like the 5K Walk /Run this is another event will get people up and moving. Collaborators Lillian Blades, Roni Nicole Henderson and Linda Costa team up to produce an environment where participants are captured in a live video stream of special lighting effects. Video projection will also broadcast the experience for spectators.

On Wednesday, October 24 from 7-10 pm MOCAga, WonderRoot and Kennesaw State University will team up for The Imaginary Million Creative Tie Gala. This high concept art auction uses imaginary money to simulate the worth of the art on display. The dress-up theme continues as the audience is invited to dress its finest, all of this is happening despite the fact that event is free to attend. Its OK if you don’t “get it,” but there will be 100 of artists participating, the location looks nice, and plenty of artwork to see.

A centerpiece of this year’s Elevate experience will be the Mural Festival. Five artists are decorating vacant buildings with original murals. These pieces will permanently improve the local environment and in the short term Georgians are invited to sing, dance, and eat while enjoying the artwork for the first time.

Elevate South Broad Mural Festival
October 27
4 pm - 8 pm
100 South Broad Street
Atlanta, Georgia 30303


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