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Atlanta mortgage company boasts multiple torch awards

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Applying for a mortgage is a stressful event for most homeowners today. The volume of paperwork and confusing terms and conditions are enough to overwhelm even the savviest borrower. Customer service becomes more than simple courtesy to customers in this industry; it involves building trusty and confidence with every customer that inquires about rates or submits an application.

Generation Mortgage in Atlanta understands the importance of building customer confidence as a part of their service philosophy. The company recently announced it received two 2013 Torch Awards from the Better Business Bureau, which recognize the company for its commitment to honesty, integrity and ethical business practices. These two new awards will be added to Generation’s Mortgage other Torch Awards it received from the BBB in 2010 and 2011.

This year, the company competed against other area companies with 100-499 employees. Generation Mortgage won in the category of Marketplace Ethics and Community Service. It also was the first runner-up in the category of Customer Service.

In addition, Generation Mortgage has kept an “A+” rating from the BBB since 2009. This high rating is reserved for companies that boast high customer satisfaction ratings, ethical business practices and few customer complaints. In addition, companies must adhere to BBB accreditation standards to maintain their rating.

“The Better Business Bureau created its accreditation and rewards program to give consumers peace of mind regarding the products and services supplied by businesses, and in doing so has established itself as the premier evaluator of ethical business practices,” Colin Cushman, president and CEO of Generation Mortgage, stated in a press release. “At Generation Mortgage, we are committed to having a positive impact on our industry, our customers and our community, and we are extremely proud to have our efforts acknowledged by the Better Business Bureau serving Metro Atlanta, Athens and Northeast Georgia.”

About Generation Mortgage
Generation Mortgage is a reverse mortgage company that primarily specializes in helping seniors remain in their homes. The company offers reverse mortgage products to Atlanta residents over the age of 62 and finances condominiums and townhouses, in addition to single-family homes. Both fixed and adjustable rate reverse mortgage loans are available.

Generation Mortgage earned its recent torch award in marketplace ethics due to its commitment to transparency and suitability. This means the company works to find the best mortgage package for each individual customer, based on their financial needs and goals. In addition, the company is transparent in its loan packages, so borrowers fully understand the terms of the reverse mortgage before they sign any loan papers.

In addition, Generation Mortgage is invested in community service, investing more than $170,000 in charitable organizations through 2012. Employees of the company also donate their time to worthy causes, logging hours at more than 21 organizations during that same year.

Most of all, Generation Mortgage is committed to offering their customers the highest possible level of service. This includes Senior Sensitivity Training for all customer service employees and use of a personal phone system rather than an interactive voice response system. Generation Mortgage is an example of how high quality customer service translates into trust and confidence from their customers.



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