There are many ways department stores can raise the bar on their customer service level. In Atlanta, the competition for customers has meant many perks by some of the biggest names in the city. From rewards programs to generous return policies, these Atlanta retailers are finding new ways to surprise and delight their customers at every turn. Check out how some Atlanta-area department stores are learning how to shine in customer service.
Liberal Return Policies Mean Returning Customers
One way department stores in Atlanta are creating satisfied customers is through liberal return policies that allow customers to shop for goods worry-free. According to a report at the Atlanta Journal-Constitution, Nordstrom tops the list for customer-friendly return policies, with the story of one customer that is allowed to return sunglasses to the store every time she breaks them. Kohl’s is another retailer that makes the list, with a return policy that allows customers to return any item, any time, for a refund or store credit.
The Online Experience Creates New Customer Opportunities
As retail shopping has moved to the online realm, many companies that made customer service a priority in their brick and mortar stores is bringing the same philosophy to their online shopping experience. Once again, Nordstrom heads the pack, with free shipping and free returns – no minimum purchase required. Von Maur has followed suit in this policy, while Kohl’s offers free shipping to homes for purchases made at their in-store kiosks.
In addition, some department stores honor online pricing inside their stores when special online events occur. By the same token, retailers like Kohl’s offer regular discounts on both online and in-store purchases through coupons and special events. Returns can often be made at a local store, saving the hassle of mailing items back to the company.
Loyalty Programs Provide Repeat Business
Loyalty programs are another way Atlanta-area department stores promote customer service and repeat sales at the same time. Nordstrom offers a program known as Fashion Rewards, which allows customers to collect points for every dollar spent in their stores. Once the customer reaches 2,000 points, a $20 Nordstrom Note is issued.
Neiman Marcus also offers a reward program, known as their InCircle Points program. This program also issues points for every dollar spent in the store. When a customer reaches 10,000 points, they receive a $100 gift card for the retailer. There are different levels in the InCircle program, which are based on how much a customer spends at the store annually. Different levels offer different perks for members.
Retailers like Kohl’s tend to reward regular customers with regular in-store events and promotional savings. Coupons are sent out regularly, as well as Kohl’s cash for purchases over $50. Customers with a Kohl’s credit card receive even more discount opportunities.
Department Stores: Custom Made for Customer Service
Department stores have the perfect foundation for providing top-notch customer service, thanks to the typical size of the company that allows for intensive employee training. At the same time, individual stores have the ability to get to know regular customers and offer service on a very personal level. It appears that a number of retailers in the Atlanta area have hit that nail right on the head.