A local car dealership that began more than 40 years ago in the Atlanta area continues to shine as an example of how to build a loyal customer base. The Jim Ellis Automotive Group recently was awarded the 2013 Consumers’ Choice Award for Automobile Group Dealer of the Year. To be recognized with this achievement, businesses must “exemplify superior customer service, integrity and professionalism,” according to the mission statement for Consumers’ Choice Award.
This is not the first time the Jim Ellis Automotive Group has won this honor. In fact, the Georgia-based company has received the award for the past 10 consecutive years. VP and COO of the Jim Ellis Automotive Group, Jimmy Ellis, stated in a press release, “It means a lot that our customers and communities know how much we value them and all of our employees.”
About the Jim Ellis Automotive Group
The first Jim Ellis dealership opened in 1971 and specialized in Volkswagens. Today, the company operates numerous dealerships throughout the Atlanta area, offering a wide range of manufacturer options. Each dealership subscribes to the Jim Ellis Promise, which promises employees will:
• Greet each customer promptly and pleasantly
• Remember each customer’s name and treat customers like family
• Listen and respond to the specific needs of the customer
• Respect the customer’s time
• Exceed the customer’s expectations
The Jim Ellis Promise is a customer service philosophy that has kept the company at the top of the automotive industry in Atlanta for decades. Jim Ellis is now known in the region as a company dedicated to superior customer service. The business has grown from a single dealership to becoming the largest single automotive group in Atlanta. Today, the company employees more than 1,000 people, including many family members.
The company is family owned and operated through and through. Family members hold most of the key positions within the business, from president to general managers of various dealerships. This has undoubtedly allowed the family to maintain a customer service philosophy that trickles down to every single employee.
About the Consumers’ Choice Award
The Jim Ellis Automotive Group has received yet one more recognition for its outstanding customer service by winning the Consumers’ Choice Award for 10 years in a row. The Consumers’ Choice Award recipients are chosen through a three-step process that includes nominations, voting and ethical review.
The voting process is overseen by the independent polling company, Survey Sampling. Consumers vote for their favorite companies, and are instructed to choose companies by their professionalism and value, in addition to the quality of their customer service. The ethical review is conducted by MacMurray, Petersen and Schuster, a national regulatory law firm.
The Jim Ellis Automotive Group has been serving Atlanta-area residents for more than four decades. With a strong commitment to superior customer service, this company serves as an example of how to meet the needs and exceed the expectations of customers every day. Their efforts have clearly not gone unnoticed, as the 10th consecutive Consumers’ Choice Award demonstrates.