Airports have long been seen as some of the most difficult structures to navigate. These challenges also present plenty of anxiety and stress for travelers who find they have to move quickly through strange airports to make connections without much assistance. Now, Atlanta’s airport is hoping to raise the level of their customer service by eliminating some of this traveler anxiety. The airport is installing a new wayfinder system designed to quickly and easily help travelers “find their way” around one of the busiest airports in the world.
Introducing the New Wayfinder System
According to a recent press release, the Atlanta Airport has announced plans to unveil their brand new wayfinder system in time for the busy travel season this winter. The $2.1 million project will include the installation of touch screens to help passengers quickly find the locations within the airport they need. These interactive signs will replace the static signs currently located throughout the airport complex, which some customers have complained are hard to find and often outdated.
The new interactive system will be developed by Air Travel Video Technologies. The company has already put similar systems in place in other airports, including those in Boston, Houston, Portland and Toronto.
Airport management made the decision to go to the interactive signs after seeing success with a similar type of system in their new Maynard Holbrook Jackson Jr. Terminal. The system in this terminal also provides touch screens that allow passengers to look up information in a wide variety of languages. That new system has raised the quality of service within that specific area of the airport, and management hopes to bring the same level of service to the rest of the complex through a similar system.
Interactive Signs Convenient, Cost-Effective
Airport leaders have also found that the static signs are not a cost effective way to keep passengers up to date on the many changes that have taken place at the airport recently. As locations for food, services and other airport amenities change, the interactive signs can be changed faster and for a lower cost than the current static options. Since they will be easier to change as well, passengers can rest assured the new signs will have the most updated information on specific airport amenities.
Another huge benefit to the wayfinder system is that it provides travelers with the ability to get a layout of the airport long before their plane ever lands on the runway. With online options, as well as in-flight services, passengers will be able to map out their arrivals, departures and connections from the comfort of home, hotel or during their flight. The ability to plan out airport visits will likely lessen anxiety for many travelers today.
Creating a smoother, seamless process that created less stress and anxiety for the customer is one of the primary goals of an effective customer service program. If a massive complex like one of the largest airports in the world can take their service to the next level, it should inspire smaller businesses and organizations to do the same.