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Athleta Fashion Week Debut: Crush of Adrenaline

Athleta Fashion Show
Athleta Fashion Show

Athleta will be showing for the first time during NYFW on Wednesday, September 3rd!

See fitness and fashion in a way you’ve never seen it before as the active apparel brand tells a story, Crush of Adrenaline, through different forms of athleticism and movement. This isn’t your conventional fashion show, performances will include parkour runners, yogis, b-girls, and dancers alike.

Get ready to move in your seats as the performers showcase Athleta's looks to an adrenaline-fueled pace in a 2- story installation; arranged by the world-renowned choreographer Luam Keflezgy who works with the likes of Beyonce, Rhianna, Britney Spears, Kelly Rowland, Kayne West, and many more. The show will be styled by New York Stylist Zanna Roberts Rassi.

It’s going to be an action-packed show that YOU can attend! Athleta customers can attend the show the evening of the 3rd at 6pm to RSVP visit: