The U.S. division of video game maker Atari filed for bankruptcy protection on Monday.
According to CNN Money, the move is aimed at breaking the American branch away from its unprofitable French parent company and allowing the brand to live on.
Seeing the news that Atari U.S. filed for bankruptcy probably stirred up memories in many from the baby boomer generation.
Not exactly the Atari you knew
The company known as Atari, Inc. which created those game consoles we loved as kids closed in 1984 and the assets of the company sold to different parties.
The company currently known as Atari, SA is a descendant of the software division of the old Atari, Inc. French software company Infogrames Entertainment, SA bought out various software companies over the years and merged with Atari in 2008.
Atari looks to live on
The company that brought us classic games like "Pong," "Centipede" and "Asteroid," did not survive the 1980s, but the name has lived on.
The current U.S. company that carries the Atari brand hopes to keep the name alive. But the memories will always live on.