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AT&T debuts Beats Music in attempt to change music industry

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AT&T is going right at other music streaming services with their Beats Music innovation and makes music affordable for families and makes music personal in a way that is easy for all involved.

This is what AT&T says it will do:

Beats Music from AT&T provides unlimited streaming music and downloads for up to five family members across 10 devices at only $14.99 a month for AT&T wireless customers on multi-line account – and these families get the first 90 days free. Individual AT&T wireless customers can get the same access across three devices for $9.99 a month with the first 30 days free.

With Beats Music, each family member will get 24/7 access to more than 20 million songs and a their own curated experience. Yes, the entire cost for the family is just $14.99 a month, exclusively from AT&T. For starters, you get 90 days free for your family – what the heck, give it a try.

“Our collaboration with Beats Music is solving two major industry challenges. Beats Music is focused on delivering a different music service with personalized curation from real industry experts and AT&T is focused on breaking the affordability barrier that currently exists for families in subscription and downloaded music. Everyone in the family loves music,” said David Christopher, AT&T Mobility Chief Marketing Officer.

Beats Music is created by artists and music professionals for music lovers. Combining the best technology with the best music expertise, Beats delivers perfect, curated music experiences to each individual listener. The Beats Music experts are making sure every genre of music is represented. They have over 300 years of music industry experience, and we are the beneficiaries.

Beats Music is as excited about this partnership as AT&T is.

“We’re excited to be able to offer our breakthrough service through the nation’s premier mobile service,” said Ian Rogers, Beats Music CEO. “This exclusive collaboration will allow Beats Music to lead the music streaming category by making the benefits of a premium experience available to the biggest audience. Thanks to AT&T’s commitment to an integrated approach with Beats Music, this is an affordable way for everyone in the family to enjoy the right music that’s right for them.”

Beats Music will be available for download in app stores on Android, iOS and Windows devices or from a PC beginning Jan. 21.

Beats Music will be available in AT&T stores and online at att.com/beatsmusic on Jan. 24.

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