Have you ever been the victim of miscommunication? Consider this story, based on a real incident, where not understanding the entire message created an unpleasant situation.
The boxes were clearly marked fragile with the universal label for extra care.
However when a group of warehouse workers from the African port of Stevadores received a shipment of delicate glassware they tossed the boxes to each other to get them off the truck.
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Although this African port is far from Detroit, the workforce in southeastern lower Michigan has become very diverse over the years. Employees trained in other countries, people with English as their second language, and other challenges face managers.
Communication can be improved by understanding the full message the speaker is attempting to send. Communication Between Cultures is an excellent resource for bridging cultural communication challenges. This bestselling book gives readers an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. It is divided into four parts to show very effective methods to reduce miscommunication.
Another valuable resource covers body language specifically. This often overlooked component of communication is explained in What Every BODY is Saying, a book that is clear and concise in the process of determining the entire message, including what is not being said.
This is part of a series focusing on marketing mistakes designed to challenge marketing professionals to carefully think through their marketing campaigns. It is used by permission from Max Impact, a Rochester Hills, Mich., based business and talent development website filled with complimentary information.
© Max Impact, used with permission.