The sixth entry in the “Assassin’s Creed” series, “Assassin’s Creed IV: Black Flag” will be coming out on Oct. 29, 2013, according to the world premiere trailer that leaked yesterday, Mar. 3, 2013. None of us are supposed to know that, because the announcement for the unveiling of the game is scheduled for tomorrow, Mar. 4. Or are we supposed to know about it? With all the leaks coming out of Ubisoft, you’d think there was a cannonball sized hole in the side of the galleon that is Ubisoft. Even today, one day after the trailer leaked, All Games Beta posted five new leaked screenshots.
In this day and age, it can be difficult to control the flow of information. With everyone so connected to the internet, through their phones, tablets, netbooks, laptops, etc., the moment a news story breaks, it can go viral. The easiest way for Ubisoft to have kept “Assassin’s Creed 4” a secret would have been to not upload the trailer until the day of the reveal. It doesn’t get much more simple than not revealing something. But over the last week or so, “Assassin’s Creed 4” has been a worse kept secret than the PlayStation 4. In the words of Ubisoft Montreal lead content manager Carsten Myhill, Ubisoft has been “Leakier than the Titanic”.
In a way, it actually makes a kind of sense. Just look at the buzz the PlayStation 4 got leading up to its big reveal event. Rumors about the system were running rampant, and everyone had to tune into their reveal just to find out which features were true, and which were fabricated. It seems like Ubisoft wants to have something similar happen with “Assassin’s Creed 4”, but unless they have something completely amazing up their sleeve, they’ve leaked too much. After all, their big “world premiere trailer” leaked two days early. When the trailer is officially revealed, it won’t have as big of an impact.
If the “Assassin’s Creed 4” leaks are indeed accidental, then someone at Ubisoft Montreal should probably be looking for a new job. There’s no excuse for a poster to be leaked, then the back of the poster to be leaked, then a screenshot and game details to be leaked, then a webpage detailing the release date to be leaked, and then the entire trailer to be leaked. With this many leaks, some of which coming from the company’s own website, it makes one question how accidental it really is.