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Artists learn the biz of selling art at La Galeria Gitana

"Arlington Garden in Bloom", an oil painting by Lynne Fearman, is part of the current exhibit, Splendors from the Garden, at La Galeria Gitana. The exhibit continues through June 14.
"Arlington Garden in Bloom", an oil painting by Lynne Fearman, is part of the current exhibit, Splendors from the Garden, at La Galeria Gitana. The exhibit continues through June 14.
From the archives of La Galeria Gitana

Working for a living can be tough, especially if you hate your job!

Wouldn’t it be great if you could simply follow your passion and get paid to do it? Wile away the day doing what you love to do, and still be able to pay your bills on time?

Alas! In the real world, it often seems that following your passion and paying your bills are true dichotomies.

But artists, before you put down that paintbrush and transform yourself once again into a nine-to-fiver, you might want to consider some other options…like listening to what art marketing expert Margaret Danielak has to say.

Her workshop, "The Art of Selling...with or without a gallery", just may be the key that opens the door to finding financial success as a bonafide artist.

Along with award-winning artist Julie Synder, Danielak has put together an intensive interactive program that gives artists the opportunity to learn concrete ways they can begin selling their artwork, and then, continue to expand their opportunities to market it.

The variety of topics presented in the workshop are both practical and timely, including how to find a gallery to represent your work, how to work directly with a buyer, and how to sell artwork in alternative venues, to name a few.

Danielak says that one of the unique aspects of her workshop is the role-playing feature, in which she and Synder pose as buyers and the artists attempt to sell their artwork to the duo. The mock selling situation gives artists the opportunity to practice their pitch and also get valuable feedback from the marketing experts.

As owner of the Pasadena-based firm DanielakArt, Danielak practices what she preaches. For the past twelve years, she has been instrumental in getting artists’ works exhibited--and sold--in a variety of non-traditional art venues, including businesses, schools, retail outlets, and more.

As well, by organizing special art events, such as Art Teas, Danielak has found creative ways to market art to both established art collectors and those who are just beginning to purchase fine art.

Such innovative approaches to selling art fit right in with the ever-changing world of marketing and media, in general.

Yet, Danielak also realizes the vital role that art galleries continue to play as a driving force in the world of art. After all, her workshop is being held at La Galeria Gitana, one of the San Fernando Valley’s most popular fine art galleries.

Still, she wants artists to realize the potential of other marketing tools…and the possibilities.

For even when art collectors and buyers can’t make it to a gallery exhibit, Danielak knows, she can always rely on her Ipad to help close a deal!

(“The Art of Selling…with or without a gallery” will be presented on Saturday, May 10, 2014, from 9:30 a.m. until 3:00 p.m. at La Galeria Gitana. Click here for registration information. The gallery is located at 120 N. Maclay Avenue, Suite E, 
San Fernando 91340. For additional information, please call: (818) 898-7708.)