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Artistic achievement (?) and other questions about The Grammys

Won't someone wake me when it's over?
Grammys

The Grammys are only a couple days, and while the ceremony means nothing to me, it does mean a lot to a lot of people. Ultimately, I have more questions than answers about the Grammys. So, if you don't mind, I'll just start firing away.

The Grammys supposedly recognize "artistic achievement, technical proficiency and overall excellence in the recording industry, without regard to album sales or chart position.”

Question: Are they serious about this? Artistic achievement without regard to album sales or chart position? I suppose that's why Christopher Cross has won more Grammys than Led Zeppelin. I suppose that's why Milli Vanilli won a Grammy when Bob Marley never did.

Question: Why do fans care if their favorite "artist" wins a Grammy? Does this somehow validate your dedication to the artist? I suppose that's one way to look at it. In the end, it just means more money not only for the artist, but also (more so?) for every record executive that helped pimp the artist along the way. So really, why does it matter to fans if record executives make more money?

I know that the Grammys is basically a big parade meant to sell ads. This is the Super Bowl for the music industry and will result in a lot of people making a lot of money. You could say it's momentous to bring all of these artists together in the same place. Maybe that's true, but...

Question: Is this contrived ceremony any more interesting than watching YouTube videos of all the artists that perform? Let's face it. You're not going to get anything different than you get from the album or single. After all, why would the artist (or the producers of the ceremony) do anything other than the formula that got that artist nominated for a Grammy in the first place?

Yeah, I know I probably sound like a hater, but I'm OK with that. I can't be interested in an album just because millions of people think it's good. I guess I'll just close with one more question:

Won't someone wake me when the Grammys ceremony is over?