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Artist Interview: Fighting The Villain Chooses Indiegogo over Kickstarter. Why?

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Hailing from Hayward California, Fighting The Villain is an up and coming progressive alternative band that has a huge following on social media and engages with their fans on a daily basis. The band has over 60K fans on Facebook, close to 55K followers on Twitter and 115K views on YouTube. They've released one EP and a slew of singles that get better and better. Their latest single is The Great Charlatan and has over 11K views on YouTube.

Back in March of 2011, Fighting The Villain started their very first social funding campaign on Kickstarter. The band wanted to raise $3,000 in order to pay for a new van for them to use on tour. The band was successful in their endeavor however a big chunk of that goal came in one big donation.

The band was happy that they got the money however they were a squeamish on the Kickstarter policy that states that if you do not hit the goal, you get zero money.

With a new tour planned, a new album and some new merchandise available, Fighting The Villain is now going to try and raise $10,000 and are using Indiegogo this time around.

I was able to sit down with Fighting The Villain drummer Danny Brown and asked him about the bands experience with Kickstarter and the decision to move forward with Indiegogo.

Kahlil Najar (KN): You used kickstarter on your first crowd funding project. Do you feel it accomplished what you wanted it to do?

Danny Brown (DB): Yes, at the time we were just looking to help us get a van so we could start touring and see the fans that we haven't seen yet in different states. If it wasn't for their support we wouldn't have been able to achieve our goal.

KN: What were you experiences (both positive and negative) with Kickstarter?

DB: It was a positive experience reaching our goal, especially at the time since it was our first crowd funding campaign.

KN: For your second crowd funding project you decided to go with Indiegogo. What was the process behind the decision to use them instead of Kickstarter?

DB: We were trying to reach a bigger goal, and with Indiegogo, you're able to set it up to where you receive whatever money is funded. And with the way social media is going, there's a bit of uncertainty as to who is and isn't reading what you put out there. So we knew we were taking a risk so that's why we chose Inidegogo.

KN: Have you asked other bands that have used both? Why didn't you choose something like Pledge Music as a site since it is more music leaning?

DB: We only know of bands that have used one or the other. With Indiegogo we saw a few bigger bands that were closer to our genre that achieved their goal, so we figured we'd be pitching to the same audience.

KN: How was it promoting the Kickstarter project? Did Kickstarter offer and help to promote the project?

DB: It was just us promoting it as much as we could, mostly through social media and word of mouth. Kickstarter didn't help to promote the project, unfortunately.

KN: Do you feel that one site offers more things than the other one?

DB: Between the two, the biggest difference I'd say is with Indiegogo, you are able to keep whatever is funded, without having to reach the goal.

KN: What genre's do you feel work better on each service?

DB: In reality, if you're a big band that has been on a major label with some success, you could use any of the pledge sites and chances are you'll meet the goal because the fan base is there. I think with music, it's more about the fans that you already have than attracting the people that just want to donate to donate. Projects outside of music, such as these new 3D pens, Coin, and other inventions are more likely to attract a wider audience than a specific genre of music that bands pertain to.

KN: What is one thing that these services do that you find most valuable? What is one thing that they can add to make them more interesting for a band?

DB: They all offer a way to have people be a part of something big, whether it's the next big album coming out, or next big film, or next big device that everyone is going to want to die to have. It would be great to somehow offer a way for people to donate without having to set up a PayPal account. It might be a turn off for people that don't have a PayPal account so they'll just pass on donating since it seems like way too much trouble.

As you can see Fighting The Villain loves the idea that they get to keep all the money raised and that they don’t lose anything if they don’t reach the goal. As someone who is familiar with smaller bands, Indiegogo seems to be the fairest fundraising service that is really trying to get the bands the money they need to survive.

To donate to their campaign on Indiegogo, follow this link: https://www.indiegogo.com/projects/we-need-your-help--303

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