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Artful blogging for the entrepreneurial writer

Authentic writing that showcases your writing voice is more compelling than writing that is English class perfect.
Photo: Galina Barskaya, Design: Carma Spence

Have you noticed it, too? There are a few quality blogs that offer quality content, but there is also a deluge of drivel. As a Long Beach writer, you can take advantage of this trend by providing excellent content written authentically from your voice and your point of view. This will make you stand out and help you build a following.

But how? Here are a few tips on how to make your content not only readable, but worth reading, as well.

Write kinda like you talk
There’s no need to follow your elementary school English teacher’s rules to the letter … and please, avoid using big, bombastic or even archaic words just to sound smart. For example, there is no need to use “utilize” when “use” works just fine.

Let your true self expression show. One way to accomplish this is to type as you talk out your post. Then go back and read what you’ve written out loud. Does it sound conversational? If yes, you’ve done what you’ve set out to do.

One caveat … your writing shouldn't be exactly like you talk. Get rid of filler words (ums, ahs, likes, you knows), unless you are using them for effect. Your writing (like good dialogue) should “sound” conversational, but actually be just a notch above in quality.

Know when to hold em … and when to fold them
When it comes to accessible blog writing, grammar is more of a guideline than a law. There are going to be times when you’re going to want to use less than proper grammar and even a colloquialism or two to express your thoughts. And that’s perfectly fine.

“When a thought takes one’s breath away, a grammar lesson seems an impertinence,” said Thomas W. Higginson, an American minister, author, abolitionist, and soldier. His words are as true today as the day he spoke them. Don’t let proper grammar get in the way of expressing your true voice.

Of course, you don’t want to go completely off the ranch, either. Grammar rules were created for a reason. Make sure that what you’ve written makes sense.

Take all grammar advice with a grain of salt
A few more words about grammar: Pay attention to your inner writing voice. You can listen to the advice of others but don’t follow all advice blindly. To develop your authentic writing style, take the advice that resonates with you and leave the rest alone.

Follow these guidelines and you can develop a blogging style that is personable, readable and, therefore, attracts and retains real people who can become your prospects, clients and fans.

Are you an entrepreneurial author? Do you want to be? Are you ready to build your business and platform so that it expresses your creativity, conveys your worth and message authentically and is profitable? Visit to learn more.

NOTE: Are you a writer, author or editor connected to Long Beach in some way? Please contact me ... and you can be a part of my series of profiles of local writers!

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