Apparently Schwarzenegger credits the magazines for his success to some degree. In a statement he said, “It was in these magazines that I found the spark that inspired me to start lifting weights and eventually move to America and realize my dreams and I’m proud to return as executive editor.”
He went on to say, "Bodybuilding has always been part of my life, and I know Muscle & Fitness and Flex will continue to motivate others, as it did me, to lift weights and lead a healthy lifestyle, promote the sport of bodybuilding and as founder Joe Weider used to say in every issue, 'exceed themselves.'"
It would be reasonable to say that there is a mutual respect as Schwarzenegger was featured on more than sixty covers over the years. His first cover was when he was only twenty-one years old.
"The AMI readership can relate to him both as a symbol of giving, and as a world class authority on physical fitness and training," concluded David J. Pecker, president and chief executive of American Media, Inc. "It is a relationship we are proud to re-establish."
Schwarzenegger certainly knew a lot about bodybuilding at one time as he’s earned the honor of Mr. Olympia six times but you would have to imagine that things have changed a little bit while he’s been busy dabbling in acting and politics.
It would seem that it doesn't matter how long it's been since Schwarzenegger has been off the bodybuilding chart as he has certainly been the poster boy for the sport throughout the years even though he moved on to other things long ago. His presence should definitely give a great boost to the company.
Fans will get a special treat as Arnold plans to contribute to columns in the print and online editions each month in addition to his other duties.